This is “THE PHRASE”, which you repeat all clients when they hire a web. And frankly it is difficult to make them understand everything you get “to be on the first page of Google” implies.
The first thing I tell them is that they are aware that they want the same thing they want all its competitors and that it is physically impossible for everyone to be on the first page of Google. This little reflection gives a first approach to the subject and how complicated it can be.
The second thing they usually say is that there are 2 ways to get to be the first: paying for it or working continuously the web.
Then try to understand the advantages and disadvantages of each of the 2 systems:
Paying: AdWords Campaigns
This type of campaign is what we call SEM (Search Engine marketing), “search engine marketing” .
They are marketing campaigns that employ Google and basically comes through preliminary keyword research, decide which search terms (the way people search for different services) are the most interesting for your company.
Once we are clear, what you do is “push” by the positions of these search terms. Perhaps it clearer with an example, here we go…
Suppose we make “pies” and we came to the conclusion that one of the terms that most concerns us, perhaps the most concerns us is “artisan pie Galician”, well, we will certainly have a lot of competition for this term, that is, many other manufacturers will want to first appear when a user types “pie Galician artisan.” From here it is easy to understand: the more pay for this term will be the best positioned to appear , the latter will pay more later, etc.
Payments are made per click and search term . Continuing our example, to position the former as “artisan pie Galician” we have to pay 2 €, this means that every time someone searches for “artisan pie Galician” get our message and click on the, we have cost 2 €.
The monthly cost of the campaign is up to you , you can decide eg your budget for an AdWords campaign per month, will be 200 €. When you launch the campaign, you will start with 200 € and as users to click on your ad, it will consume the balance until exhausted and so month after month during the duration of the campaign.
Typically dividing the monthly cost by 30 to award a balance every day of the month. Sometimes your daily balance will be consumed before and sometimes take longer, depending on the number of times users to click on your ad.
The key advantage of AdWords campaigns is that you pay as you appear.
The big disadvantage is that if you want to appear all day, you’ll have to invest a lot of money per month and also have to do it continuously because as soon as you stop paying disappear.
Unpaid: working the natural positioning of page
The natural position of a page is to be achieved without resorting to paid campaigns. It’s the best, most stable and which as a rule is the most profitable long for companies.
But how this natural positioning work?
For everything from the structure of the web, the same programming, content, images, social media, everything has to be focused to achieve full optimization.
As for the structure of the web , we must ensure that the page has a good usability and good navigation, ie the user to reach wherever the fewest possible clicks.
In terms of programming, it has to fulfill all web standards, be designed for a perfect display both desktop and mobile devices ( responsive or adaptive web ), be perfectly compatible with all major browsers and have terms search, previous study, decide which are most suitable.
In terms of content, you have to work them in depth, both semantic level as in the use of tags and attributes. The contents are now fundamental , if a website is not the content is good work, you will never get a good position natural.
As for social networks, it is certainly essential to have a presence there. Depending on the type of company which decides you should be. If the company will not be able to maintain adequate activity in several, it is preferable to choose one and focus on it. Like anywhere, the contents have been working in depth.
There are over 200 factors that can be optimized to improve the SEO of a website , so you see, there is much work to do.
Platinum Web Media, fully digital marketing agency in Adelaide, Australia, visit here: https://platinumwebmedia.com.au/seo/
The great advantage of the natural positioning is that you do not pay for it, it is more stable and stays more in time.
The main disadvantage of natural positioning is that it is not immediate, it takes time to get it and we have to work seriously to keep.
In short, be on the top of Google, you only get with a professional, solid and stable project that effectively take all the synergies that provide each of the parts of the project.