I want my website is on the first page of Google!

This is “THE PHRASE”, which you repeat all clients when they hire a web. And frankly it is difficult to make them understand everything you get “to be on the first page of Google” implies.

The first thing I tell them  is that they are aware that they want the same thing they want all its competitors and that it is physically impossible for everyone to be on the first page of Google. This little reflection gives a first approach to the subject and how complicated it can be.

The second thing they usually say is that there are 2 ways to get to be the first: paying for it or working continuously the web.

Then try to understand the advantages and disadvantages of each of the 2 systems:

Paying: AdWords Campaigns

This type of campaign is what we call SEM (Search Engine marketing), “search engine marketing” .

They are marketing campaigns that employ Google and basically comes through preliminary keyword research, decide which search terms (the way people search for different services) are the most interesting for your company.

Once we are clear, what you do is “push” by the positions of these search terms. Perhaps it clearer with an example, here we go…

Suppose we make “pies” and we came to the conclusion that one of the terms that most concerns us, perhaps the most concerns us is “artisan pie Galician”, well, we will certainly have a lot of competition for this term, that is, many other manufacturers will want to first appear when a user types “pie Galician artisan.” From here it is easy to understand: the more pay for this term will be the best positioned to appear , the latter will pay more later, etc.

Payments are made per click and search term . Continuing our example, to position the former as “artisan pie Galician” we have to pay 2 €, this means that every time someone searches for “artisan pie Galician” get our message and click on the, we have cost 2 €.

The monthly cost of the campaign is up to you , you can decide eg your budget for an AdWords campaign per month, will be 200 €. When you launch the campaign, you will start with 200 € and as users to click on your ad, it will consume the balance until exhausted and so month after month during the duration of the campaign.

Typically dividing the monthly cost by 30 to award a balance every day of the month. Sometimes your daily balance will be consumed before and sometimes take longer, depending on the number of times users to click on your ad.

The key advantage of AdWords campaigns is that you pay as you appear.

The big disadvantage is that if you want to appear all day, you’ll have to invest a lot of money per month and also have to do it continuously because as soon as you stop paying disappear.

Unpaid: working the natural positioning of page

The natural position of a page is to be achieved without resorting to paid campaigns.  It’s the best, most stable and which as a rule is the most profitable long for companies.

But how this natural positioning work?

For everything from the structure of the web, the same programming, content, images, social media, everything has to be focused to achieve full optimization.

As for the structure of the web , we must ensure that the page has a good usability and good navigation, ie the user to reach wherever the fewest possible clicks.

In terms of programming, it has to fulfill all web standards, be designed for a perfect display both desktop and mobile devices ( responsive or adaptive web ), be perfectly compatible with all major browsers and have terms search, previous study, decide which are most suitable.

In terms of content, you have to work them in depth, both semantic level as in the use of tags and attributes. The contents are now fundamental , if a website is not the content is good work, you will never get a good position natural.

As for social networks, it is certainly essential to have a presence there. Depending on the type of company which decides you should be. If the company will not be able to maintain adequate activity in several, it is preferable to choose one and focus on it. Like anywhere, the contents have been working in depth.

There are over 200 factors that can be optimized to improve the SEO of a website , so you see, there is much work to do.

Platinum Web Media, fully digital marketing agency in Adelaide, Australia, visit here: https://platinumwebmedia.com.au/seo/

The great advantage of the natural positioning is that you do not pay for it, it is more stable and stays more in time.

The main disadvantage of natural positioning is that it is not immediate, it takes time to get it and we have to work seriously to keep.

In short, be on the top of Google, you only get with a professional, solid and stable project that effectively take all the synergies that provide each of the parts of the project.

The Making Of A Successful Blog

Blogs have gained huge popularity over the last decade or so. While they started out as online diaries where people shared their life experiences and opinions with others publicly, they have new come a long way and become the main source of information on all things from beauty and fashion, to technology and culture, taking the place of traditional print media. In fact, blogs have actually become a business and an alternative career option for those who are passionate about writing about a particular niche, allowing them to reach the public directly and completely bypass the influence of huge media groups.

But while blogs are becoming more and more professional, and they are starting to be taken seriously as reference websites in their niches, the beauty of the ‘blogosphere’, as it’s referred to, is that it is individualistic and personal, and thus the opinions and content shared are taken as trusted because they come from everyday people who might not have specific knowledge on a subject, or at least formal training in the area, or in the case of beauty and fashion, who might not have a perfect body and a bunch of endorsements to honor. Of course, there also celebrity blogs, which are, in fact, endorsed, but that is also part of the celebrity culture and social media craze, and it’s further proof of how successful blogs are, as celebrities see them as a new way to promote themselves, gaining even more fame and money.

A blogs traffic can come from various sources. A good, respected blog will be written by a knowledgeable blogger who will likely know a thing or two about SEO, search engine optimization, in case you are not familiar with it and will do their best to feature their posts, especially reviews, which is the type of article people are most likely to look for in a niche blog, in search engine results, as that will be a major traffic driving force for their website and business. That is not the only way though, and bloggers know it. That is why they plug their posts on social media, taking full advantage of their popularity and driving big amounts of traffic to their website.

bloggingFor those who are just starting out, however, and do not have a great social media following yet, there is a third option to take advantage of, which is to buy website traffic. This is a great investment because it will increase website visibility, and might also help it rank in search engines, thus building a foundation for taking advantage of the other two major ways of finding appropriate website traffic.

In an increasingly competitive blogosphere, having significant blog traffic is more and more important and getting to that status takes time. It may not be consensual, but in a fast-moving era like the one we live in, how you get there isn’t half as important as the fact that you actually make it.

Five Simple Blog Writing Tips That Will Help You Create Better Content

blog writing tips 2Blogging is one of the most effective ways to get your thoughts and ideas in front of a large audience. However, unless you produce great content, no one will care what you have to say. The following blog writing tips will help you take your content to the next level, allowing you to clearly communicate your ideas while simultaneously growing your readership.

1. Be Yourself
You are the one thing that sets your blog apart from all of the others on the Internet. Your unique ideas, perceptions, thoughts and observations help create a one-of-a-kind reading experience for your visitors. You won’t gain a huge audience by writing generic content that could have been written by anyone. Instead, by developing your own voice and being authentic, you will bring your readers back to your site over and over again.

2. Write Great Headlines
In today’s world, people are bombarded with thousands of links to content each and every day. If you expect them to read your blog post, you first have to get them to your page. The best way to accomplish this is by writing an excellent headline or title for your piece that piques their curiosity and makes them want to read more.

3. Make Sure Your Blog Layout Is Responsive
People access the Internet on a wide range of devices including desktop computers, laptops, tablets and smartphones. It is essential that your blog can easily be read without a lot of scrolling on all of these platforms. The best way to accomplish this is through responsive design. A responsive layout will automatically re-size itself based on the device that the person is using to view your site. This helps ensure that your content is easily accessible to all of your readers regardless of which device they are using.

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4. Think About Your Readers
Anytime you write a piece of content, you should think about what your readers are going to get out of it. People won’t spend time reading blog posts that don’t help them in some way. If every post you write is a diatribe about what a terrible day you had or a commentary on what you had for lunch, it is going to be practically impossible for you to gain loyal readers. On the other hand, if you write helpful how-to articles or share insights that can help people in their day-to-day lives, you will be able to quickly grow your online following.

5. Use Social Media To Promote Your Posts
Anytime you write a blog post, share it with your readers through all of the major social media platforms. This makes it easy for people to stay up to date with your latest content, and allows you to build long-lasting relationships with your readers.

These simple blog writing tips should help you build a loyal fan base that comes back to your blog time and time again. By thinking about your readers’ needs, writing in an authentic voice and promoting your content through social media, you can improve your chances of building a successful blog.